Does Row Filtering Reduce MAR?

Question

If I apply a row filter to a table, do only the rows that match the filter count toward Monthly Active Rows (MAR)? Can this reduce my costs?

Environment

All connectors

Answer

Yes, only rows that match your filter criteria sync to your destination and count toward MAR. Therefore, filtering out unwanted rows can reduce MAR for that table.

When you apply or update a row filter, Fivetran re-syncs the table. Unchanged historical rows processed during the re-sync don't count as new paid MAR. During the re-sync, the MAR usage estimate may temporarily appear higher than expected. For more information, see Why Did My Pricing Estimate Increase After I Applied Row Filters?