Where Can I Find Conversion Value Metrics?
Question
Where can I find conversion value metrics?
Environment
Connector: Amazon Ads
Answer
Amazon Ads doesn't expose conversion values through a single standardized column. The relevant metric name varies by ad product and report type.
Sponsored Products
Use the following columns in the CAMPAIGN_LEVEL_REPORT table:
sales_1_d: 1-day attributed salessales_7_d: 7-day attributed salessales_14_d: 14-day attributed sales
For more information about metrics, see the Amazon Ads Base metrics documentation.
Sponsored Brands
Use the attributedSales14d column in the SB_CAMPAIGN_REPORT or SB_AD_REPORT table, which reflects 14-day attributed sales.
Sponsored Display
Use the SD_CAMPAIGN_REPORT or SD_AD_GROUP_REPORT table. Sales and conversion columns vary depending on your campaign configuration. For the full set of available columns, see the Amazon Ads Metrics documentation.