Release Notes
December 2025
We have upgraded our Facebook Pages connector to version 24.0 of the Graph API. We are gradually rolling out this update to all connections. For more information, see Graph API's changelog.
We've added the following new tables as replacements for deprecated impressions metrics:
DAILY_PAGE_METRICS_BY_PAID_ORGANIC(alternative forpage_impressions_paid)LIFETIME_POST_METRICS_BY_FOLLOWERS(alternative forpost_impressions_fans)LIFETIME_POST_METRICS_BY_PAID_ORGANIC(alternative forpost_impressions_paidandpost_impressions_organic)
These tables replace certain impressions metrics that were deprecated from the Graph API on November 15, 2025. Learn more about these changes in the Facebook Graph API changelog.
November 2025
We've made updates to our connector's schema because Facebook has deprecated certain metrics from their API on November 15, 2025:
We've discontinued support for the following tables:
DAILY_PAGE_METRICS_BY_LOCALE(no remaining metrics associated with the table)UNIQUE_DAILY_PAGE_METRICS_BY_LOCALE(no remaining metrics associated with the table)UNIQUE_DAILY_PAGE_METRICS_BY_CITY(no remaining metrics associated with the table)UNIQUE_DAILY_PAGE_METRICS_BY_COUNTRY(no remaining metrics associated with the table)UNIQUE_LIFETIME_REEL_METRICS_TOTAL(no remaining metrics associated with the table)
We've discontinued support for the following columns:
page_impressionspage_impressions_uniquepage_impressions_paidpage_impressions_paid_uniquepage_impressions_viralpage_impressions_viral_uniquepage_impressions_nonviralpage_impressions_nonviral_uniquepage_fanspage_fan_addspage_fan_adds_uniquepage_fan_removespage_fan_removes_uniquepage_fans_citypage_fans_countrypage_fans_localepage_posts_impressionspage_posts_impressions_uniquepage_posts_impressions_paidpage_posts_impressions_paid_uniquepage_posts_served_impressions_organic_uniquepage_posts_impressions_viralpage_posts_impressions_viral_uniquepage_posts_impressions_nonviralpage_posts_impressions_nonviral_uniquepost_impressionspost_impressions_uniquepost_impressions_paidpost_impressions_paid_uniquepost_impressions_fanpost_impressions_fan_uniquepost_impressions_organicpost_impressions_organic_uniquepost_impressions_viralpost_impressions_viral_uniquepost_impressions_nonviralpost_impressions_nonviral_unique
We have updated the Quickstart packages for the following connectors:
- Connectors supporting the Social Media Reporting data model to version 1.1.0. We are gradually rolling out this change. All Quickstart transformations will be updated by January 4, 2026.
- Facebook Pages to version 1.1.1. We are gradually rolling out this change. All Quickstart transformations will be updated by January 4, 2026.
- Fivetran Platform Connector to version 2.4.0. We are gradually rolling out this change. All Quickstart transformations will be updated by December 23, 2025.
- HubSpot to version 1.2.0. We are gradually rolling out this change. All Quickstart transformations will be updated by December 13, 2025.
- NetSuite SuiteAnalytics to version 1.2.1. We are gradually rolling out this change. All Quickstart transformations will be updated by December 29, 2025.
- Pinterest Ads to version 1.0.1. We are gradually rolling out this change. All Quickstart transformations will be updated by December 14, 2025.
- ServiceNow to version 0.5.1. We are gradually rolling out this change. All Quickstart transformations will be updated by December 16, 2025.
- Xero to version 1.0.1. We are gradually rolling out this change. All Quickstart transformations will be updated by December 14, 2025.
October 2025
We unified each connector’s pre-built dbt Core*–compatible data models into a single model. It standardizes and documents the Fivetran schemas created in your destination and outputs analytics-ready tables. Previously, most connectors used distinct source and transform models.
* dbt Core is a trademark of dbt Labs, Inc. All rights therein are reserved to dbt Labs, Inc. Fivetran Transformations is not a product or service of or endorsed by dbt Labs, Inc.
We have added a new column, post_video_followers, to the LIFETIME_REEL_METRICS_TOTAL table. This column contains the number of follows for your reel.
We've also added the following columns in order to prepare for upcoming Graph API deprecations:
page_media_viewto theDAILY_PAGE_METRICS_TOTALtable.page_follows_cityto theDAILY_PAGE_METRICS_BY_CITYtable.page_follows_countryto theDAILY_PAGE_METRICS_BY_COUNTRYtable.post_media_viewto theLIFETIME_POST_METRICS_TOTALtable.
Learn more about these changes in the Facebook Graph API changelog.
August 2025
We have added a new Quickstart package for the Zuora Sandbox connector.
We have updated the Quickstart packages for the following connectors:
- Connectors supporting the Ad Reporting data model to version 2.1.0. We are gradually rolling out this change. All Quickstart transformations will be updated by October 7, 2025.
- Connectors supporting the App Reporting data model to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Connectors supporting the Shopify Holistic Reporting data model to version 0.9.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Connectors supporting the Social Media Reporting data model to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Amazon Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Amazon Selling Partner to version 0.2.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 24, 2025.
- Amplitude to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 24, 2025.
- Apple App Store to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 24, 2025.
- Apple Search Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Asana to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Facebook Ads to version 1.1.0. We are gradually rolling out this change. All Quickstart transformations will be updated by October 6, 2025.
- Facebook Pages to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Fivetran Platform to version 2.3.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- GitHub to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Google Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 24, 2025.
- Google Play to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Greenhouse to version 1.0.1. We are gradually rolling out this change. All Quickstart transformations will be updated by October 4, 2025.
- HubSpot to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Instagram Business to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 22, 2025.
- Intercom to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 22, 2025.
- Iterable to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Jira to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Klaviyo to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Lever to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- LinkedIn Ad Analytics to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- LinkedIn Company Pages to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Mailchimp to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Marketo to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Microsoft Advertising to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Microsoft Dynamics 365 CRM to version 0.1.0-b3. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Mixpanel to version 0.14.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 22, 2025.
- NetSuite SuiteAnalytics to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Pardot to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Pendo to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Pinterest Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 22, 2025.
- Qualtrics to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- QuickBooks to version 0.21.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Recharge to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Recurly to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Reddit Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- SAP ERP on HANA to version 0.3.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Sage Intacct to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Salesforce Marketing Cloud to version 0.3.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Salesforce sandbox to version 2.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by October 5, 2025.
- Salesforce to version 2.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 28, 2025.
- ServiceNow to version 0.5.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 23, 2025.
- Shopify to version 0.21.1. We are gradually rolling out this change. All Quickstart transformations will be updated by September 29, 2025.
- Snapchat Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Stripe to version 1.0.1. We are gradually rolling out this change. All Quickstart transformations will be updated by October 5, 2025.
- TikTok Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Twilio to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Twitter Ads to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Twitter Organic to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Workday HCM to version 0.5.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Xero to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- YouTube Analytics to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Zendesk Support to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
- Zuora to version 1.0.0. We are gradually rolling out this change. All Quickstart transformations will be updated by September 27, 2025.
June 2025
We have made the following changes to the DAILY_PAGE_METRICS_TOTAL and UNIQUE_DAILY_PAGE_METRICS_TOTAL tables:
- Added the
page_daily_followsandpage_followscolumns to theDAILY_PAGE_METRICS_TOTALtable - Added the
page_daily_follows_uniqueandpage_daily_unfollows_uniquecolumns to theUNIQUE_DAILY_PAGE_METRICS_TOTALtable
For more information about the metrics that these columns store, see Facebook documentation.
March 2025
We have removed the following metrics since Facebook has deprecated them due to version migration from v18 to v21:
page_video_views_10spage_video_views_10s_autoplayedpage_video_views_10s_click_to_playpage_video_views_10s_organicpage_video_views_10s_paidpage_video_views_10s_repeatpage_video_views_10s_uniquepost_video_views_10spost_video_views_10s_autoplayedpost_video_views_10s_clicked_to_playpost_video_views_10s_organicpost_video_views_10s_paidpost_video_views_10s_sound_onpost_video_views_10s_unique
December 2024
We have added two new metadata tables, PAGE_VIDEO_HISTORY and PAGE_VIDEO_THUMBNAILS. For more information, see the Facebook API documentation.
October 2024
We have removed the following metrics since Facebook has deprecated them for all API versions on September 16, 2024:
- page_impressions_organic_v2
- page_impressions_organic_unique_v2
- page_impressions_by_story_type
- page_impressions_by_story_type_unique
- page_impressions_by_city_unique
- page_impressions_by_country_unique
- page_impressions_by_locale_unique
- page_impressions_by_age_gender_unique
- page_impressions_viral_frequency_distribution
- page_consumptions_unique
- page_consumptions_by_consumption_type
- page_consumptions_by_consumption_type_unique
- page_places_checkin_total
- page_places_checkin_total_unique
- page_negative_feedback
- page_negative_feedback_unique
- page_negative_feedback_by_type
- page_negative_feedback_by_type_unique
- page_fans_online
- page_fans_online_per_day
- page_call_phone_clicks_logged_in_unique
- page_get_directions_clicks_logged_in_unique
- page_website_clicks_logged_in_unique
- page_tab_views_login_top_unique
- page_tab_views_login_top
- page_tab_views_logout_top
- page_posts_impressions_organic
- page_posts_impressions_organic_unique
- post_impressions_by_story_type
- post_impressions_by_story_type_unique
- post_engaged_users
- post_negative_feedback
- post_negative_feedback_unique
- post_negative_feedback_by_type
- post_negative_feedback_by_type_unique
- post_engaged_fan
- post_clicks_unique
- post_clicks_by_type_unique
We removed the following METRIC CATEGORIES because there are no metrics anymore that belong to those categories:
- BY_CONSUMPTION_TYPE
- BY_FREQUENCY_DISTRIBUTION
- BY_PROFILE_TAB
- BY_STORY_TYPE
We removed the following categories from the DAILY_PAGE_METRICS_BY_[CATEGORY] reporting table:
- PAGE_METRICS_BY_AGE_GENDER
- PAGE_METRICS_BY_CONSUMPTION_TYPE
- PAGE_METRICS_BY_FREQUENCY_DISTRIBUTION
- PAGE_METRICS_BY_PROFILE_TAB
- PAGE_METRICS_BY_STORY_TYPE
- PAGE_METRICS_BY_TIME
- PAGE_METRICS_BY_TYPE
We removed the following categories from the UNIQUE_DAILY_PAGE_METRICS_BY_[CATEGORY] reporting table:
- PAGE_METRICS_BY_AGE_GENDER
- PAGE_METRICS_BY_CONSUMPTION_TYPE
- PAGE_METRICS_BY_PROFILE_TAB
- PAGE_METRICS_BY_STORY_TYPE
- PAGE_METRICS_BY_TYPE
We also removed the POST_METRICS_BY_STORY_TYPE category from the UNIQUE_LIFETIME_POST_METRICS_BY_[CATEGORY] and LIFETIME_POST_METRICS_BY_[CATEGORY] reporting tables.
May 2024
We have added a new field, unshimmed_url, to the POST_ATTACHMENT_HISTORY table.
We have added a new field, full_picture, to the POST_HISTORY table.
April 2024
We have upgraded our Facebook Pages connector to version 18.0 of the Graph API. We are gradually rolling out this change to all existing connections. For more information, see Graph API's changelog.
As part of the upgrade, we have added a new column is_expired to the POST_HISTORY table.
We have restored the following metrics, since they will no longer be deprecated for API versions on March 14, 2024, according to Facebook's Out-Of-Cycle Changes documentation:
- page_actions_post_reactions_anger_total
- page_actions_post_reactions_haha_total
- page_actions_post_reactions_like_total
- page_actions_post_reactions_love_total
- page_actions_post_reactions_sorry_total
- page_actions_post_reactions_wow_total
- post_activity_by_action_type
- post_activity_by_action_type_unique
March 2024
We have added the following new tables to support Facebook Reels:
LIFETIME_REEL_METRICS_BY_TYPELIFETIME_REEL_METRICS_TOTALREEL_HISTORYUNIQUE_LIFETIME_REEL_METRICS_TOTAL
You can view the full list of metrics for reel insights in Facebook's documentation.
We are gradually rolling out this change to all our Facebook Pages connections.
February 2024
We removed the following metrics, since they will be deprecated for all API versions on March 14, 2024, according to Facebook's Out-Of-Cycle Changes documentation:
- page_actions_post_reactions_anger_total
- page_actions_post_reactions_haha_total
- page_actions_post_reactions_like_total
- page_actions_post_reactions_love_total
- page_actions_post_reactions_sorry_total
- page_actions_post_reactions_wow_total
- page_call_phone_clicks_by_age_gender_logged_in_unique
- page_call_phone_clicks_logged_in_by_city_unique
- page_call_phone_clicks_logged_in_by_country_unique
- page_consumptions
- page_content_activity
- page_content_activity_by_action_type
- page_content_activity_by_action_type_unique
- page_content_activity_by_age_gender_unique
- page_content_activity_by_city_unique
- page_content_activity_by_country_unique
- page_content_activity_by_locale_unique
- page_cta_clicks_by_age_gender_logged_in_unique
- page_cta_clicks_logged_in_by_city_unique
- page_cta_clicks_logged_in_by_country_unique
- page_engaged_users
- page_fans_by_like_source_unique
- page_fans_by_like_source
- page_fans_by_unlike_source_unique
- page_fans_by_unlike_source
- page_fans_gender_age
- page_get_directions_clicks_by_age_gender_logged_in_unique
- page_get_directions_clicks_logged_in_by_city_unique
- page_get_directions_clicks_logged_in_by_country_unique
- page_impressions_frequency_distribution
- page_places_checkin_mobile_unique
- page_places_checkin_mobile
- page_places_checkins_by_age_gender
- page_places_checkins_by_country
- page_places_checkins_by_locale
- page_positive_feedback_by_type_unique
- page_positive_feedback_by_type
- page_posts_impressions_frequency_distribution
- page_views_by_age_gender_logged_in_unique
- page_views_by_profile_tab_logged_in_unique
- page_views_by_profile_tab_total
- page_views_external_referrals
- page_views_logged_in_total
- page_views_logged_in_unique
- page_views_logout
- page_website_clicks_by_age_gender_logged_in_unique
- page_website_clicks_logged_in_by_city_unique
- page_website_clicks_logged_in_by_country_unique
- post_activity
- post_activity_by_action_type
- post_activity_unique
- post_impressions_fan_paid_unique
- post_impressions_fan_paid
We also removed the following DAILY PAGE METRIC CATEGORIES, because there are no metrics anymore that belong to those categories:
- BY_ACTION_TYPE
- BY_EXTERNAL_REFERRAL
- BY_LIKE_SOURCE
- BY_UNLIKE_SOURCE
January 2024
We have added a new field, followers_count, to the PAGE table.
November 2023
We have added a new table, POST_COMMENT_HISTORY.
We have added a new column, comment_count, to the POST_HISTORY table. We are gradually rolling out these changes to all existing connections.
June 2023
We have upgraded our Facebook Pages connector to version 17.0 of the Graph API. We are gradually rolling out this change to all existing connections. For more information about the changes, see Graph API's changelog.
May 2023
We have added the following new columns to the POST_ATTACHMENT_HISTORY table to store the URL address and size information for the image inside of the post attachment:
media_image_srcmedia_image_heightmedia_image_width
March 2023
We have upgraded our Facebook Pages connector to version 16.0 of the Facebook Graph API. Learn more about the changes in the Facebook Graph API v16.0 changelog.
We have added a new metric, post_video_views_60s_excludes_shorter, to the LIFETIME_POST_METRICS_TOTAL table. For more information, see Facebook's API documentation.
February 2023
We have added a new table, LIFETIME_POST_METRICS_BY_VIDEO_INTERVAL, to preserve the following metrics represented as intervals:
- post_video_retention_graph
- post_video_retention_graph_clicked_to_play
- post_video_retention_graph_autoplayed
See Facebook's API documentation for more information.
December 2022
We have added the following fields to the LIFETIME_POST_METRICS_TOTAL table:
post_video_retention_graphpost_video_retention_graph_clicked_to_playpost_video_retention_graph_autoplayed
October 2022
We have upgraded our Facebook Pages connector from version 14.0 to 15.0 of the Facebook API. Learn more about the changes in the Facebook API v15.0 changelog.
June 2022
We have upgraded our Facebook Pages connector from version 13.0 to 14.0 of the Facebook Graph API. Learn more about the changes in the Facebook Graph API v14.0 changelog.
March 2022
We have upgraded our Facebook Pages connector from version 12.0 to 13.0 of the Facebook Marketing API. Learn more about the changes in the Facebook Marketing API v13.0 changelog.
December 2021
We have released pre-built, dbt Core-compatible data models for Facebook Pages. Find the model in Fivetran's dbt hub. Learn more about our dbt Core integration in our Transformations for dbt Core documentation*.
* dbt Core is a trademark of dbt Labs, Inc. All rights therein are reserved to dbt Labs, Inc. Fivetran Transformations is not a product or service of or endorsed by dbt Labs, Inc.
September 2021
We have upgraded our Facebook Pages connector from version 11.0 to 12.0 of the Facebook Marketing API. Learn more about the changes in the Facebook Marketing API v12.0 changelog.
August 2021
Our Facebook Pages connector is now generally available.
Read our Facebook Pages connector documentation.
July 2021
We have upgraded our Facebook Pages connector from version 6.0 to 11.0 of the Facebook Pages API and Facebook Insights API. We handled deprecations and updates. Learn more about the deprecations and changes in the Facebook Pages API v11.0 changelog.
We no longer support multiple fields for the Pages that have been migrated to the New Pages Experience.
We have added a new table, DAILY_PAGE_METRICS_BY_EXTERNAL_REFERRAL. This table contains external domains that refer traffic to your Page.
We now support the following fields in the tables below:
page_fans_online_per_dayin theDAILY_PAGE_METRICS_TOTALtablepost_video_lengthandpost_video_views_15sin theLIFETIME_POST_METRICS_TOTALtablepost_reactions_by_type_totalin theLIFETIME_POST_METRICS_BY_TYPEtable
May 2021
We have added three new tables:
DAILY_POST_METRICS_TOTALUNIQUE_DAILY_POST_METRICS_TOTALDAILY_POST_METRICS_BY_LOCALE
These tables contain daily post video metrics.
January 2021
The Facebook Pages connector now supports priority-first sync. Priority-first syncs fetch your most recent data first so that it's quickly ready for you to use. Facebook Pages priority-first syncs fetch the most recent thirty days' worth of data from the page insights tables. To learn more, see our priority-first sync documentation.
December 2020
We have expanded the public API endpoints Create a connection and Update a connection. Now you can authorize the following connectors by adding the auth section to payloads:
- AdRoll
- Facebook Pages
- Front
- Google Ad Manager
- Help Scout
- LinkedIn Ad Analytics
- Optimizely
- Pipedrive
- SurveyMonkey
- Zendesk Chat
- Zendesk Support
May 2020
Facebook Pages allows you to sync your Facebook Page's content, posts, and related insights and metrics.
Read our Facebook Pages connector documentation.
You can now configure your Facebook Pages connector using the Fivetran REST API. This feature is in BETA and is available only for Standard and Enterprise accounts.