What Attribution Model Does Fivetran Use for Google Ads Connections?

Fivetran doesn't set a default attribution model for Google Ads connections. To ensure the data we sync matches what you see in Google Ads, we use the attribution model configured in your Google Ads account, such as the last click or data-driven model. You must update the attribution model directly in Google Ads to make any changes. For more information, see the Google attribution model documentation.

However, you can set a conversion window size in Fivetran. For more information, see our Google Ads Setup Guide.