Google Ads Error: segments.date Field Is Missing in the Report

While creating a custom report, you may encounter the following error, even though the segments.date field is unavailable:

segments.date field is missing in the report.

What causes the segments.date field is missing error?

The segments.date field is a required field. However, if you first select other fields that are incompatible with segments.date, it may no longer appear as an available option, resulting in the above error when you try to create your report.

You can verify field compatibility using the Google Ads Query Builder.

How to avoid the segments.date field is missing error?

To avoid this error, you must select the segments.date field first when creating your report.