Release Notes

August 2025

We've introduced the custom_column_ids API parameter for configuring your Google Search Ads 360 custom reports. We are gradually rolling out these changes to all customers.

We now support custom columns. When you select custom columns in any report, you'll see the following additional tables in your schema:

The CUSTOM_COLUMNS_METADATA table with the following columns:
- id
- customer.id
- name
The CUSTOM_COLUMNS table with the following columns:
- id
- value

We are gradually rolling out these changes to all connections.

We've added support for the following fields for the CUSTOMER table:

- customer.account_level - customer.associate_manager_descriptive_name - customer.associate_manager_id - customer.manager_descriptive_name - customer.manager_id - customer.sub_manager_descriptive_name - customer.sub_manager_id

July 2025

You can now set a rollback window between 2 and 90 days for each report in your connection setup form. By default, we use a 30-day rollback window. Learn more in our rollback sync documentation.

The Google Search Ads 360 connector now supports the Hybrid Deployment model. For more information, see the setup guide.

February 2025

We now support Google Search Ads 360 Reporting API v0 (2024-11-08).

We now support the following resources as custom reports: - ad_group_ad_effective_label - ad_group_criterion_effective_label - ad_group_effective_label - campaign_effective_label - user_location_view

We now support the ad_group.effective_labels field for the ad_group table.

We now support the ad_group_ad.effective_labels field for the ad_group_ad table.

We now support the following fields for the ad_group_ad_effective_label table:

ad_group_ad_effective_label.ad_group_ad
ad_group_ad_effective_label.label
ad_group_ad_effective_label.owner_customer_id
ad_group_ad_effective_label.resource_name

We now support the ad_group_criterion.effective_labels field for the ad_group_criterion table.

We now support the following fields for the ad_group_criterion_effective_label table:

ad_group_criterion_effective_label.ad_group_criterion
ad_group_criterion_effective_label.label
ad_group_criterion_effective_label.owner_customer_id
ad_group_criterion_effective_label.resource_name

We now support the following fields for the ad_group_effective_label table:

ad_group_effective_label.ad_group
ad_group_effective_label.label
ad_group_effective_label.owner_customer_id
ad_group_effective_label.resource_name

We now support the campaign.effective_labels field for the campaign table.

We now support the following fields for the campaign_effective_label table:

campaign_effective_label.campaign
campaign_effective_label.label
campaign_effective_label.owner_customer_id
campaign_effective_label.resource_name

We now support the following fields for the user_location_view table:

user_location_view.country_criterion_id
user_location_view.resource_name
user_location_view.targeting_location

We've added support for the following metrics:

metrics.cross_device_conversions_by_conversion_date
metrics.cross_device_conversions_value_by_conversion_date
metrics.general_invalid_click_rate
metrics.general_invalid_clicks

November 2024

We've added the following metadata tables to provide a more comprehensive schema:

AD
AD_GROUP
BIDDING_STRATEGY
CAMPAIGN
CUSTOMER

We've added the following prebuilt reports:

ad_conversion_action_and_device_report
ad_device_report
ad_group_conversion_action_and_device_report
ad_group_device_report
ad_group_report
campaign_conversion_action_and_device_report
campaign_device_report
campaign_report
customer_conversion_action_and_device_report
customer_device_report
customer_report
keyword_conversion_action_and_device_report
keyword_device_report
keyword_report

Prebuilt reports are common report configurations that make it easier to get insight into your data without needing to create custom reports. For more details about this update, refer to the Google Search Ads 360 ERD.

June 2024

Our Google Search Ads 360 connector is now generally available.

Read our Google Search Ads 360 documentation for more information.

April 2024

We now support Google Search Ads 360 Reporting API.

October 2023

We have added the ability to update the Historical Sync Time Frame value even after a Google connector has been set up.

The following connectors now support this feature:

Updating the timeframe option to a larger value will trigger a connector re-sync.

July 2023

Google Search Ads 360 helps you monitor and maintain your ad campaigns across multiple search engines using a single centralized tool. Read our Google Search Ads 360 connector documentation.