Release Notes

July 2026

We've added a new table, CLICK_URL_QUERY_PARAMETER. The table contains user-defined query parameters that are appended to the ad's click URL when users click on ads.

June 2026

We've added the following new columns to the BUSINESS_ACCOUNT table:

• app_attribution_type
• app_click_attribution_window
• app_view_attribution_window
• primary_contact_member_id
• spend_cap_type

April 2026

We've added the following new columns to all non-conversion report tables:

• app_install_mmp_install_count
• app_install_mmp_total_install_count
• app_install_skan_install_count
• app_install_skan_total_install_count

These columns are a substitute for app_install_install_count, which will be deprecated in May 2026.

January 2026

The Reddit Ads connector now supports custom reports with breakdowns - dimensions that segment your advertising data for detailed analysis. This new approach provides more flexibility than the previous level and segmentation configuration.

You can now select from 14 different breakdown options when creating custom reports, including:

• Campaign hierarchy: AD_ACCOUNT_ID, CAMPAIGN_ID, AD_GROUP_ID, AD_ID
• Geographic dimensions: COUNTRY, REGION, DMA (designated market area / metro)
• Audience dimensions: GENDER, INTEREST, KEYWORD, COMMUNITY
• Technical dimensions: OS_TYPE, PLACEMENT, GALLERY_ITEM_ID

You can select up to 2 breakdowns per custom report for multi-dimensional analysis. For example, create a custom report with CAMPAIGN_ID and COUNTRY breakdowns to analyze campaign performance by country. You can configure breakdowns in your dashboard when setting up custom reports in your connection setup form, or use the breakdowns parameter in the REST API.

For detailed information about each breakdown option and configuration examples, see our Custom Reports documentation.

Existing custom reports using level and segmentation fields have been migrated and will continue to work without any changes required. We will discontinue support for level and segmentation fields on March 1, 2026.

October 2025

We unified each connector’s pre-built dbt Core–compatible data models into a single model. It standardizes and documents the Fivetran schemas created in your destination and outputs analytics-ready tables. Previously, most connectors used distinct source and transform models.

July 2025

Our Reddit Ads connector now uses the new Reddit Ads API v3. This migration includes the following changes:

• We've discontinued support for the following columns:

  • app_install_metrics_spend_count
  • comment_downvotes
  • comment_upvotes
  • comments_page_views
  • legacy_click_conversions
  • legacy_view_conversions
  • viewer_comments
  • viewable_impressions

• We've discontinued support for the post_id field. It is no longer available as a breakdown or report level, and all custom reports using this level are no longer supported. You must recreate any reports using this breakdown through the setup form.

• We've discontinued support for the POST_REPORT prebuilt report.

• We've discontinued support for all event conversion fields that start with view_through_conversion_attribution_window_* and click_through_conversion_attribution_window_* (e.g., view_through_conversion_attribution_window_week and click_through_conversion_attribution_window_day). This affects custom reports that include event conversion data and conversion reports that were created as child tables. Columns related to these event fields in _CONVERSION_REPORT tables will be discontinued.

• We've renamed the following columns in all tables:

  • app_install_metrics_add_payment_info has been renamed to app_install_add_payment_info_count
  • app_install_metrics_add_to_cart has been renamed to app_install_add_to_cart_count
  • app_install_metrics_app_launch has been renamed to app_install_app_launch_count
  • app_install_metrics_completed_tutorial has been renamed to app_install_completed_tutorial_count
  • app_install_metrics_install has been renamed to app_install_install_count
  • app_install_metrics_level_achieved has been renamed to app_install_level_achieved_count
  • app_install_metrics_purchase has been renamed to app_install_purchase_count
  • app_install_metrics_search has been renamed to app_install_search_count
  • app_install_metrics_sign_up has been renamed to app_install_sign_up_count
  • app_install_metrics_spend_credits has been renamed to app_install_spend_credits_count
  • app_install_metrics_view_content has been renamed to app_install_view_content_count

• Our Reddit Ads connector can now retrieve 2-years worth of reporting data.

July 2024

You can now configure the time zone for custom reports. Reports can now either be synced according to your Reddit Ads account's time zone or using a custom time zone.

June 2023

We have extended the reporting data retrieval period from the Reddit Ads API to 12 months to align with the recent restrictions imposed by Reddit.

May 2023

We have released pre-built, dbt Core-compatible data models for Reddit Ads. Find the models in Fivetran's dbt hub or data models documentation. Learn more about our dbt Core integration in our Transformations for dbt Core documentation.

February 2023

You can now sync multiple linked Reddit accounts to your Reddit Ads connector. Learn how in our Reddits Ads setup guide.

Our Reddit Ads connector is now generally available. Read our Reddit Ads connector documentation.

October 2022

Reddit Ads is an online advertising platform where advertisers bid to display promoted posts sprinkled in with regular Reddit posts.

Read our Reddit Ads connector documentation.