Release Notes

January 2024

We now support additional fields corresponding to separate "swipe-up" and "view" variants of selected metrics for custom reports. For more information, see our Custom Report Fields and Limitations documentation.

We have added the following new columns corresponding to separate "swipe-up" and "view" metric variants to the campaign reporting tables, ad reporting tables, and ad squad reporting tables:

Expand to see the full list of the added fields.

custom_event_1_swipe_up
custom_event_1_view
custom_event_1_value_swipe_up
custom_event_1_value_view
custom_event_2_swipe_up
custom_event_2_view
custom_event_2_value_swipe_up
custom_event_2_value_view
custom_event_3_swipe_up
custom_event_3_view
custom_event_3_value_swipe_up
custom_event_3_value_view
custom_event_4_swipe_up
custom_event_4_view
custom_event_4_value_swipe_up
custom_event_4_value_view
custom_event_5_swipe_up
custom_event_5_view
custom_event_5_value_swipe_up
custom_event_5_value_view

Learn more in our Snapchat Ads Report Tables documentation.

October 2023

We now support custom reports that allow you to select the following parameters and fields:

See our Custom Reports and Limitations documentation page for details.

January 2023

We have added the following new columns to the AD_SQUAD_HISTORY table:

bid_strategy
delivery_constraint
pacing_type
target_bid

We have added two new columns, targetable_status and upload_status, to the AUDIENCE_SEGMENT_HISTORY table.

We have added the following new columns to the Campaign Reporting tables, Ad Reporting tables, and Ad Squad Reporting tables:

conversion_add_cart_swipe_up
conversion_add_cart_view
conversion_page_views_swipe_up
conversion_page_views_view
conversion_subscribe_swipe_up
conversion_subscribe_view
conversion_login
conversion_login_swipe_up
conversion_login_view
conversion_add_to_wishlist
conversion_add_to_wishlist_swipe_up
conversion_add_to_wishlist_value
conversion_add_to_wishlist_view
conversion_start_trial
conversion_start_trial_value
conversion_sign_ups_value
conversion_sign_ups_swipe_up
conversion_sign_ups_view
custom_event_1
custom_event_1_value
custom_event_2
custom_event_2_value
custom_event_3
custom_event_3_value
custom_event_4
custom_event_4_value
custom_event_5
custom_event_5_value

Learn more in our Snapchat Ads Report Tables documentation.

December 2022

We have added new columns to the campaign reporting, ad reporting, and ad squad reporting tables:

conversion_subscribe
conversion_purchases_swipe_up
conversion_purchases_view

Learn more in our Snapchat Ads Report Tables documentation.

August 2022

We have added a new column, video_views_15s, to the campaign reporting tables, ad reporting tables, and ad squad reporting tables. Learn more in our Snapchat Ads Report Tables documentation.

November 2021

We now sync the following reporting tables:

CAMPAIGN_DAILY_REPORT
CAMPAIGN_UNIQUE_IMPRESSION_DAILY_REPORT
CAMPAIGN_DEMOGRAPHIC_DAILY_REPORT
CAMPAIGN_DEVICE_MAKE_DAILY_REPORT
CAMPAIGN_DEVICE_OS_DAILY_REPORT
CAMPAIGN_GEO_COUNTRY_DAILY_REPORT
CAMPAIGN_GEO_DMA_DAILY_REPORT
CAMPAIGN_GEO_REGION_DAILY_REPORT
CAMPAIGN_INTEREST_DAILY_REPORT
AD_DAILY_REPORT
AD_UNIQUE_IMPRESSION_DAILY_REPORT
AD_DEMOGRAPHIC_DAILY_REPORT
AD_DEVICE_MAKE_DAILY_REPORT
AD_DEVICE_OS_DAILY_REPORT
AD_GEO_COUNTRY_DAILY_REPORT
AD_GEO_DMA_DAILY_REPORT
AD_GEO_REGION_DAILY_REPORT
AD_INTEREST_DAILY_REPORT
AD_SQUAD_DAILY_REPORT
AD_SQUAD_UNIQUE_IMPRESSION_DAILY_REPORT
AD_SQUAD_DEMOGRAPHIC_DAILY_REPORT
AD_SQUAD_DEVICE_MAKE_DAILY_REPORT
AD_SQUAD_DEVICE_OS_DAILY_REPORT
AD_SQUAD_GEO_COUNTRY_DAILY_REPORT
AD_SQUAD_GEO_DMA_DAILY_REPORT
AD_GEO_REGION_DAILY_REPORT
AD_INTEREST_DAILY_REPORT

September 2021

We have removed the following tables:

AD_SQUAD_UNIQUE_IMPRESSION_HOURLY_REPORT
AD_UNIQUE_IMPRESSION_HOURLY_REPORT
CAMPAIGN_UNIQUE_IMPRESSION_HOURLY_REPORT

because the Snapchat Marketing API has deprecated the following fields for HOUR granularity:

attachment_uniques
attachment_frequency
frequency
uniques

August 2021

Our Snapchat Ads connector now supports multithreading. We now use multiple parallel API requests to sync data from your Snapchat Ads account to your destination, which makes your syncs faster. The connector’s sync speed depends on your Snapchat Ads API quota and account metadata.

May 2021

We have released pre-built, dbt Core-compatible data models for Snapchat Ads. Find the models in Fivetran's dbt hub or data models documentation. Learn more about our dbt Core integration in our Transformations for dbt Core documentation*.

* dbt Core is a trademark of dbt Labs, Inc. All rights therein are reserved to dbt Labs, Inc. Fivetran Transformations is not a product or service of or endorsed by dbt Labs, Inc.

We have added Snapchat Ads to our ad reporting dbt model. Learn more in our ad reporting model documentation.

April 2021

We have expanded the Create a Connector and Modify a Connector public API endpoints. Now you can authorize the following connectors by adding the auth section to payloads:

July 2020

The Snapchat Ads connector now supports priority-first sync. Priority-first syncs fetch your most recent data first so that it's quickly ready for you to use. Snapchat Ads's priority-first syncs fetch the most recent thirty days' worth of data from the reporting tables.

To learn more, see our priority-first sync documentation.

May 2020

You can now configure your Snapchat Ads connector using the Fivetran REST API. This feature is in BETA and is available only for Standard and Enterprise accounts.

December 2019

When setting up your connector, you can now select which organizations you'd like to sync. Previously, Fivetran synced all organizations by default.

Snapchat Org Menu

October 2019

You can now select how many months' worth of reporting data you'd like to include in your initial sync. Choose from the following options:

Three months
Six months
12 months (default)
24 months
All time

January 2019

We have added a new column, objective, to the CAMPAIGN_HISTORY table.

December 2018

We now fetch data with HOUR granularity for some reports. For the campaign, ad, and ad squad reports, there will be three new tables per report:

All summable metrics with HOUR granularity
Non-summable metrics with HOUR granularity
Non-summable metrics with DAY granularity

October 2018

We have added a new column, operation, to the AD_SQUAD_SEGMENT_HISTORY table.

August 2018

Snapchat Ads is a multimedia messaging app.

Read our Snapchat Ads connector documentation.