Release Notes

April 2025

Due updates to the Yahoo DSP API, we've made the following changes:

We've replaced the following dimensions with new ones:

• bid_request_ad_size with bid_request_dimensions
• channel_type with line_channel_type
• goal_type with line_goal_type
• line_type with line_channel_type
• publisher with exchange
• site_group_name with native_site_group_name
• site_name with native_site_name

We've replaced the following metrics with their new counterparts:

• seat_data_fee with total_data_fee
• seat_tech_fee with platform_fee
• publisher_earnings with inventory_cost
• publisher_ecpm with inventory_ecpm
• publisher_earnings_percentage with inventory_cost_percentage

All of these dimensions and metrics have been replaced in prebuilt reports, and will automatically be replaced in custom reports upon first successful sync.

January 2025

We have added the following new columns to the BID_MULTIPLIER table to support region values:

• target_value_region
• target_value_country
• target_value_city
• target_value_dma_code
• target_value_postal_code
• target_value_postal_code_prefix
• target_value_locality
• target_value_sub_locality
• target_value_major_metro_area

November 2024

Yahoo DSP is a marketing platform from Yahoo. Read our Yahoo DSP connector documentation.