What Is the Difference Between the Facebook Ads and Facebook Pages Connectors?

The Facebook Ads connector provides a history of the settings of your Facebook Ad Accounts, Campaigns, Ad Sets, Ads, and Ad Creatives, as well as data on the performance of your Ads. You can find more information on the data you can sync in Meta's Marketing API documentation. The connector supports multiple reports in the same connector, allowing you to view prebuilt and custom reports together. The connector also supports identical sets of prebuilt reports.

The Facebook Pages connector syncs your pages and posts, as well as insights about them.