How Can I Get Values for Facebook Video Plays?

Facebook Video plays are available through Facebook's Graph API using the video_play_actions metric in the action_type field. For more information, see Facebook's API Insights documentation.

To configure an existing Facebook Ads connection to include video plays, do the following:

1. In Fivetran, go to your Facebook Ads connection page.
2. Select the Setup tab.
3. Click Edit connection.
4. Click + Custom report.
5. Enter the Report name, select an Aggregation, then click Next.
6. Under Action Breakdowns, include action_type.
7. Under Fields, include video_play_actions and any other required fields.
8. Click Save.

You can find video plays values in your destination by locating the secondary table <custom_report_name>_video_play_actions.