Custom Reports

Our Google Analytics 4 connector supports custom reports that allow selecting the following parameters and fields:

• Aggregation (optional)
• Rollback window (optional)
• Filtering (optional)
• Dimensions and metrics

Aggregation

This parameter supports the following values:

• Daily
• Weekly
• Monthly
• Yearly

Aggregation levels

Depending on the aggregation you select, you must select the corresponding date dimension in the report dimensions:

• date for Daily
• yearWeek or isoYearIsoWeek for Weekly
• yearMonth for Monthly
• year for Yearly

Rollback window

Once a day, we perform a rollback sync, in which we sync all data from a certain time window for each report.

The rollback window can be between 2 and 90 days. The default value is 30 days.

Filtering

We support a dimension filter with exact match.

It has the following filtering modes:

• Include records - generates reports including data for only specific dimension values.
• Exclude records - generates reports excluding data with specified dimension values.

NOTE: See How Can I Filter Records Included in My Custom Report? to learn more.

Report template

We provide report templates that can serve as the basis for your custom report. The templates are the same as our prebuilt reports. See our prebuilt reports documentation to learn about the report templates that we offer.

Dimensions and metrics

We support the following groups of dimensions and metrics for custom reports:

IMPORTANT: The accounts that you sync determine the exact dimensions and metrics that are available for your custom report.

• Attribution
• Demographics
• Ecommerce
• Event
• Event-scoped custom dimensions
• Geography
• Other
• Page/ Screen
• Platform/ Device
• Publisher
• Revenue
• Session
• Time
• Traffic Source
• User
• User Lifetime

See the Google Analytics 4 API documentation to learn about the specific dimensions and metrics that are supported.

Limitations

Some metrics and dimensions are not compatible with one another. See the Google Analytics 4 Dimensions and Metrics Explorer to check whether a combination of metrics and dimensions is valid.