Why Is Follower Data Missing for Certain Days?

Question

Why am I missing follower_count or online_followers data for certain days in my destination? Re-syncs don't restore the missing values.

Environment

Connector: Instagram Business

Answer

follower_count or online_followers data may be missing from your destination due to limitations in the Instagram API.

Instagram doesn't provide follower_count or online_followers data for accounts with fewer than 100 followers. In addition, online_followers data is only available for the last 30 days. If we haven't synced the applicable online_followers data within that timeframe, we can no longer access it, and performing a re-sync won't restore it.

For more information, see Meta's Instagram Account Insights documentation.