Why Does a User Appear as Both SUBSCRIBED and SUPPRESSED in My Destination?

Question

A user appears as SUBSCRIBED in the subscriptions_email_marketing_consent column of the PERSON table. However, the same user appears as SUPPRESSED in the GLOBAL_EXCLUSION table. How can a user be subscribed and suppressed at the same time?

Environment

Connector: Klaviyo

Answer

The subscriptions_email_marketing_consent column of the PERSON table reflects a user's opt-in status. A SUBSCRIBED status means the user has consented to receive marketing emails.

However, the GLOBAL_EXCLUSION table tracks suppression status. A user appears here if Klaviyo has flagged the user as ineligible to receive marketing emails due to issues like manual suppression, spam complaints, hard bounces, or unsubscribing through other channels.

Therefore, a user reflecting both statuses in your destination initially consented to marketing emails, but is suppressed and won't receive them. For more information, see Klaviyo's documentation on suppressed profiles.