What Is the Difference Between the Fivetran GA4 and GA4 Export Connectors?
The Fivetran Google Analytics 4 and Google Analytics 4 Export connectors both sync data from Google Analytics 4 but serve different purposes.
Google Analytics 4
Our Google Analytics 4 connector is a reporting connector. We recommend this connector if you want to sync the aggregated data available in the Google Analytics 4 user interface to your destination.
Key features
- Supports up to eight dimension fields (plus the
datedimension) and ten metric fields. - Supports custom dimensions and metrics.
- For standard Google Analytics 4 properties, Google samples queries that return more than 10 million events.
- Does not support raw event exports.
Google Analytics 4 Export
Our Google Analytics 4 Export connector syncs raw event data from Google Analytics 4 using BigQuery Export. It reads the data from your BigQuery project and syncs it to your destination. We recommend this connector if you want to analyze event-level data or build custom metrics and workflows.
Key features
- Syncs unsampled raw event data from Google Analytics.
- May result in higher Monthly Active Rows (MAR) usage compared to the Google Analytics 4 connector.
- Supports Google Analytics 360 (GA4) properties.